Why only cyclists should wear hi-viz in the dark? Cars can too!

Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.

It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.

So this ad is not pro or against high-viz, it's against victim blaming

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132 comments

Because if too many people and things use hi-viz, that will make it regular-viz.
- so some cyclist should wear black to help their fellow cyclists

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