What games popularized certain mechanics?

I was trying to think of which games created certain mechanics that became popular and copied by future games in the industry.

The most famous one that comes to my mind is Assassin’s Creed, with the tower climbing for map information.

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I feel like Call of Duty 4 modernized and standardized the FPS genre on at least consoles. Every call of duty game still looks and feels exactly the same since CoD4 and every other first person shooter copied it's control scheme because it was so firmly cemented.
- What did CoD 4 introduce that Halo 3 hadn't already done 2 months prior?
  
  Real world weapon customization comes to mind. Other than that I don't know, I haven't played Halo 3.

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