TIL LEGO buys back bricks with giftcards
TIL LEGO buys back bricks with giftcards
legobricktakeback.com LEGO® Brick Take Back
Got a LEGO® stash gathering dust? For a limited time, our LEGO Brick Take Back program turns your spare bricks into rewards. Trade in your pre-loved bricks and score a LEGO e-Gift Card in the process!
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This itself is an anti-competitive strategy so I think they know that
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The giftcard thing just keeps you in their ecosystem
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