If President Biden—or any Democratic replacement—wants to get back in the race, they need a positive moral vision to run on, not just dire warnings.
To win back support, the Democratic candidate must offer a positive and coherent vision centered on care and progressive policies, rather than relying solely on anti-Trump rhetoric.
Knowing how great democrats are at branding, they'll 100% call it that and nobody will be able to work out which is which after everyone's done muddying the waters.