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Apple Scraps Work on Mac-Connected Augmented Reality Glasses
Apple Inc. has canceled a project to build advanced augmented reality glasses that would pair with its devices, marking the latest setback in its effort to create a headset that appeals to typical consumers.
The company shuttered the program this week, according to people with knowledge of the move. The now-canceled product would have looked like normal glasses but include built-in displays and require a connection to a Mac, said the people, who asked not to be identified because the work wasn’t public. An Apple representative declined to comment.
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But the Mac-connected product performed poorly during reviews with executives, and the desired features continued to change. Members of Apple’s Vision Products Group, which worked on the device, grew increasingly concerned that the project was on the rocks. Sure enough, the final word came
Lattice Semiconductor Considers Offer for Intel’s Altera Unit
Source Bloomberg article
Apple Explores Push Into Smart Glasses With ‘Atlas’ User Study
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Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage for the company to follow Meta Platforms Inc. into an increasingly popular category.
The initiative, code-named Atlas, got underway last week and involves gathering feedback from Apple employees on smart glasses, according to people with knowledge of the matter. Additional focus groups are planned for the near future, said the people, who asked not to be identified because the work is secret. The studies are being led by Apple’s Product Systems Quality team, part of the hardware engineering division.
