United Airlines passengers to see targeted ads on seat-back screens

United Airlines is personalizing in-flight marketing as the carrier seeks to cash in on passenger data.

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Most people will be too busy with their laptops, tablets, and phones to pay any attention to whatever ads they put on those screens.
- So it’s okay then.
  
  It certainly wouldn't be OK for anyone that actually wants to use the in flight entertainment. I watch whatever TV shows and movies that I downloaded ad free and never turn on the seat back screens.

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