I was already blocking ads since long ago, so what really bugs me now is the heavily degraded and incredibly off-putting search results these days. (Fixed that godawful UI change right away too, and I'm just not over having to use an outside search engine for accurate results.)
Just started my Kagi trial, and it has been such a breath of fresh air. Will almost certainly subscribe as soon as the trial is up. Remember, if the service is free, you're the product.