Former Pirated Anime Site Turns Into Sony’s Global Money Maker

When top anime streaming platform Crunchyroll was first gaining popularity as a pirated-video site in the mid-2000s, Japanese animation was considered a niche form of entertainment, appealing mainly to enthusiasts known as otaku. Today, it’s a $20 billion industry spanning streaming, games and merchandise, and the company’s hit series, such as One Piece and Demon Slayer, have drawn millions of US and European subscribers.