TalkTV to close down television channel and go online only
TalkTV to close down television channel and go online only
www.theguardian.com
TalkTV to close down television channel and go online only
3 comments
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This is the best summary I could come up with:
The channel got off to disappointing start with âzero viewersâ during primetime broadcasts, meaning its audience was too small to register on the official rating agency, Barb.
TalkTV and GB News have faced investigations by the media regulator Ofcom over complaints about impartiality breaches by presenters.
Scott Taunton, TalkTVâs president of broadcasting, in an email to staff presented the move as a reflection of audience preferences for online viewing.
It said: âTwo years ago, we would not have been brave enough to launch a channel without a linear presence, but audiences of all ages have moved fast and smartphones are now the primary device where news is consumed.
The briefing to staff added: âTalk will continue broadcasting as a livestreaming news and opinion channel, distributing through streaming platforms to include YouTube, Amazon Fire, Samsung, LG and others.
The launch schedule for its first day on 25 April 2022 started with The News Desk with the Sunâs former political editor Tom Newton Dunn, followed by Morganâs Uncensored show.
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Is this a ruse to avoid the impartiality rules of terrestrial TV?
Maybe. But I don't think it's anything other than a big defeat for them. Nothing beats being beamed into people's living rooms to give you accessibility and credibility. Even if they become more extreme online there's a lot of competition in that space.