‘Enshittification’ is coming for absolutely everything::The term describes the slow decay of online platforms such as Facebook. But what if we’ve entered the ‘enshittocene’?
Monopolies don't matter in this case. The market has been saturated. Nearly everyone pays for a streaming service; probably 2 or 3. There are no "new customers" so all that's left is to squeeze existing customers even more.
Same things happened with Peloton. Pretty much everyone that would buy their products have and they're not buying a second bike or treadmill, so they introduced tiers of service. Pay more or you get fewer features.
This is what capitalism demands. Ever increasing profits by any means necessary.
If the market was competitive, people would just choose another product or service that didn't use such practices as you can clearly be profitable without doing this.
You'll only get "competition" in the streaming space if you could eliminate most or all of the exclusive content. You want to switch to send the message you're unhappy but you'd probably be just as unhappy or moreso with a service that has nothing you care to watch.