It's YouTube's fault for setting the wrong expectations when they benefited from wild growth and success by being free all these years. I dare they go 100% paywalled. I know they won't. Otherwise they can't double dip on both premium and advertiser money. Even if they manage to go 100% paywall, it's inevitable that they will start introducing adverts to paying customers as well.
That's a double edged sword though, lose viewers and you lose appeal to advertisers. Lose users and they're going to go somewhere else. That somewhere else will eventually grow and be competition. The bigger it gets, the faster it will grow.
They used the "You" as in the people, during their growth years to build their platform. Now they are going against the people since they no longer need us.
Way ahead of you. Recently got Nebula, which has dramatically reduced the amount of time I spend on YT. Besides, this way I can help also the people who make the videos. They don’t need to be so dependent on the whimsical and unpredictable nature of the algorithm and the ever changing landscape of what is or isn’t advertiser friendly on the platform.
If YT feels like further cranking up the enshittification dial, I say, bring it on. I’m ready to drop my watch time even lower than it currently is.