I don't even understand the pitch? you have the disc playing, in your hands, your ownership, no buffering, no subscription required. and they're saying....hey do you want a worse experience?
It might take 2 screenshots a second, but I suspect that will be hashed in some way, even if just to save their on incoming bandwidth rather than for privacy reasons.
It's still fucking absolute bullshit though, and has at least told me that anything with Roku written on it is well worth avoiding.
"Building audiences for activation" sounds like they're planning to just activate a sleeper army to execute dastardly plans with a highly specific Activia commercial.
It's crazy how marketer-speak sounds like PR-friendly Saturday Morning bad guys.