Skip Navigation

Apple Ramps Up Vision Pro Production, Aiming for Launch by February

36

You're viewing part of a thread.

Show Context
36 comments
  • They're literally not even calling it VR. The focus is all about AR (labeled spatial computing), which is a space that basically doesn't exist because nothing on the market can handle it without massive deal breaking compromise. The goal is the same as the iPhone, though, democratizing app development. Their AR tools on phone lower the barrier to entry enough that solo developers can make and ship AR-capable apps far more easily than they could otherwise, and that's what they're leaning on.

    The Vision Pro isn't the mass market device. It's an enthusiast product/devkit. But there's nothing comparable to put it up against. The space can't develop with insufficient hardware, because low resolution in the display or any meaningful latency or quality drop to the passthrough are showstopper flaws to anything but games and movies.

    • What they call it is irrelevant. Removing the 1/8 jack was "brave". Faulty antenna design was "holding it wrong". An incomplete area of screen pixels is a "notification island."

      Lots of headsets already have AR. Is it primary? No. Is it underdeveloped. Yes. Is apples implementation of pass through /overlay vision going to bring vr/AR into the mainstream? Well certainly not at $3500 a pop. What will matter is what useful, life changing or must have applications arrive. The simplicity of mobile app development didn't bring us full blown CAD or CFD or Desktop-level Photo, Audio, and Video production on our phones. It ushered in 100 fart sound apps and bunny ear filters. Even today the PS and other creative apps on phone and tablet suck compared to their companion desktop apps because, even with desktop level processors like the M2, complex manipulation of data is still hindered by the interface.

      As I said, I HOPE this will find the next big thing. And maybe a $3500 3D viewer for 100 new fart apps is the path. But (IMHO, of Course) they're leaving a lot of users - the vat majority - on the sidelines with their target audience.

You've viewed 36 comments.