An influencer-backed energy drink that has earned viral popularity among children is facing scrutiny from lawmakers and health experts over its potentially dangerous levels of caffeine.
Advertising itself as zero sugar and vegan, the neon-colored cans are among a growing number of energy drinks with elevated levels of caffeine; in PRIME’s case, 200 milligrams per 12 ounces, equivalent to about half a dozen Coke cans or nearly two Red Bulls.
It's just a caffeine supplement packaged and ready to drink, if affordability is your concern just buy a powder supplement and mix it yourself. There's multiple brands with flavored options that'll give you a drink exactly like Prime for like 25c per serve
I was curious what a "cup of coffee" is, and according to healthline that would be about 8oz (~227ml) which could deliver anywhere from 70-140mg of caffeine depending on type of coffee and how you brew.
So if you drink a lot of coffee (like me) you consume a shit ton of caffeine... damn.