Here’s how to turn off “automated content recognition,” the Shazam-like software on smart TVs that tracks what you’re watching
These TVs can capture and identify 7,200 images per hour, or approximately two every second. The data is then used for content recommendations and ad targeting, which is a huge business; advertisers spent an estimated $18.6 billion on smart TV ads in 2022, according to market research firm eMarketer.
A TV that is not connected to the internet is effectively just a large monitor.
I understand that some TVs lock functionality and coerce you into connecting it to the network, but most of them function well as monitors. I know it's tempting to make use of the "smart" features since it's included, but if you care about privacy, it's better to keep it off the internet.