"Apple users" is a bit harsh, the fans can definitely get this culty but it's not like the functional-but-overpriced hardware is literal shit. Someone else said NFT "investors", I'd go for fashion people who spend hundreds on a sweatshop-produced t-shirt which just has the logo of the company that's ripping them off on it (which to be fair does describe some people's relationship with Apple!)
Eh, it’s the cult of personality that goes with the CEO, too. Jobs worshippers, Musk worshippers, whatever. Defending billionaires and corporations that don’t even know the person’s name, or care.