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Everyone Says They’ll Pay More for “Made in the USA.” So We Ran an A/B

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Everyone Says They’ll Pay More for “Made in the USA.” So We Ran an A/B

2 comments
  • We’ve been running this A/B reality since the late 1970s, and the results have been rust belts. Pepperidge farms remembers.

  • I can't say that I'm surprised, but kudos to them for running this! To be honest 0 out of 584 sales is still impressive.

    My biasphobic brain can't help but wonder if the radio button defaulted to the "Made in Asia" position though 🙃

    And for added pedantry, unless I'm mistaken this isn't A/B testing 😁