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Bluesky made more money selling T-shirts mocking Mark Zuckerberg in one day than it has in two years of selling custom domains

fortune.com

Bluesky made more money selling T-shirts mocking Mark Zuckerberg in one day than it has in two years of selling custom domains

I thought this was slightly funny.

Mark Zuckerberg is known these days for wearing t-shirts with Latin phrases on them, especially ones where he compares himself to Julius Caesar.

Bluesky made a shirt in the same style, but theirs says "a world without Caesars" in Latin.

217 comments
  • Their custom domain business can't be big, I am assuming they merely get some referral commission from sending business to a registrar, that can't be a lot of money.

    Or am I missing something?

    • True, but they also just don't fucking advertise it at all, and its on a forgotten subdomain only linked to in a blogpost, and the date on the page still says 2023 at the bottom.

  • I mean why is this surprising? Custom domains are a very niche thing; the majority of people don't know or don't care.

  • "The king is dead, long live the king".

    Or: Same shit, different wrapping.

    • This for-profit social platform will be different guys!

    • Well, one is a public benefit company, the other is not. So not exactly the same shit.

  • That's all well and good, but the problem remains: Namely, the fact that Meta earns far more every day than all companies worldwide earn from the sale of T-shirts put together - much, much more. And Meta pretty much doesn't even sell anything physical (Oculus, c'mon). They mainly just sell massive reach for advertisements and PR (influencing opinions). In addition they sell, the personal data of users to make that work devilishly acuarate. As long as the vast majority doesn't care how this business model works and what power the centralization of attention actually means even for their own reality, nothing will change, I'm afraid.

217 comments