Do You Brush Your Teeth The European Way?

The UK is starting to get weird. Their PM recently blamed bats for the lack of housing (spoiler: there is enough housing, but there isn't enough affordable housing).

I wasn't commenting on the relative merits of the UK vs the US, but rather the nebulous distinction between international conglomerations that exist to satisfy regulatory requirements. But I can see how that wasn't clear at all.

According to Yuka (a food and cosmetics rating system), most brands listed in the OP image do not have a good rating. There are two moderate risk ingredients : Sodium Laurel Sulfate (listed as an irritant and an allergen, present in Botot, some Colgate products,, OralB, some sensodyne products and some paradontax products) and Titanium dioxide (listed as potential carcinogen, present in some paradontax and some oral-B, I think it's for teeth whitening). Having a "Moderate risk" ingredient means your score cannot be better than "Poor".

The app also lists other potential allergens that are "Low risk" and present in most most products across brands (there are sometimes differences within the same brand). If a product only has low risk ingredients, its rating is usually "Good" or "Excellent".

I couldn't find exactly the pictured product, but this danish brand has an "Excellent" rating on all of its products, not a full score because it includes some of the Low Risk allergens. The best rated products are actually from Elmex.

Of course this is just one arbitrary rating system, but it's quite transparent and you can get all the details for risk for each ingredient, backed by scientific literature. Also the app is free if you want to scan barcodes :)