Starbucks Baristas Aren't Writing Messages On Your Cup By Choice
Have you noticed the messages on your Starbucks cups as of late? As it turns out, there's a reason why baristas are going out of their way to write them.
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I don't understand what the logic was behind this decision. Like... literally no one wins.
Like... who the fuck was this for?
It's the same as Wendy's having a department just to write sarcastic tweets. It's makes you think of them as Corporation the Person instead of Corporation the Corporation. It's brand imaging. It makes you form a sentimental attachment to a corporation so you choose them over competitors, alternatives, or not buying anything at all.
Maybe, but it's still lacking all the logic I was talking about.
The twitter account stuff actually has bonuses but no real negatives. A position is usually created to deal with the engagement so someone gets hired, people see random tweets that are sometimes amusing but if they're not you can ignore them with no effort, and the company gets to advertise while keeping it in-house and the costs way down in comparison to traditional advertising.
This decision has no positives and all negatives.
Some C level dumbfuck who just wants to be loved by their barista.
