I mean, the only reason I hardly ever use 10x zoom is that it looks like a shitty impressionist painting. If optical zoom made it look better, I would use it often.
It looks awful on devices that have optical zoom, too. There isn't enough light for computational photography to bail out the shitty physics of any of them.
Seriously, getting something serviceable out of 1x on a bright day out of that little tiny sensor and lens already takes a boatload of math. The input data isn't good.