Why BlueSky Isn’t the Alternative to X (Formerly Twitter) You’re Looking For — and Why Mastodon Is the Better Choice Over X, Threads, and BlueSky

The advertising industry used to call this an Advertorial, now it's known as native marketing. All the same, it's an ad disguised as news. You pay the journalist to make it look like there's some crazy spike in traffic and the piper plays his pipe as the mice fall in line behind him to see what the hype is.