If the user had Bitdefender installed, he wouldn’t be able to unzip the file because the security solution would identify the threat and move it to quarantine.
Whilst this may indeed be an attack that's currently seeing a resurgence, the fact that it's a marketing article doesn't give me a lot of confidence in that.
Edit: I just noticed that your account is only 8 days old as well. I feel like that's a further indicator that this is just spam.
I believe that people here are smart enough to not fall for Bitdefender marketing.
I post also on the cyber security community articles from antivirus vendors that contains a valuable info, with the same belief that people won't fall for marketing.