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I say this as a creator; it is not stealing to take something that can be replicated infinitely without cost.
It can be reproduced indefinitely without cost to the creator. It's the first production that's a bitch.
How is initial production funded if nobody is willing to pay for it?
If it were fairly funded it would be easier to find the money. Because right now tickets and subscriptions are most expensive ever yet just a few months ago US writers had to go on a long strike. If execs and "stars" stopped taking astronomical amounts of money then the production costs would probably go down.
Up front through things like kickstarter? instead of convincing a publisher to sign you on you have to convince a crowd
Artists will create art regardless of whether they are paid for it.
In any case, sale of physical media and merchandising will earn plenty to fund production.
I wonder if there is a word for that