Ex-app developer here. We do it because reminder notifications boost our re-engagement by over 10%.
When an average user downloads an app, there's like a 70% chance they'll use it day 1, a 10% chance they'll use it day 7, and 1% chance they'll still be using it by day 30. A simple reminder notification after day 3 or 15 can drastically boost those numbers.
Why do we care about the numbers? Because Google and Apple care. They see higher numbers, assume it's a good app, and make it show up in the search results more frequently. This gives us more downloads.
If you're putting the time in to craft a quality app, you probably need money, which comes from ads and subscriptions, which is funneled by the number of downloads. If you don't like that as a user, stick to FDroid.
I believe it was SAP Concur that my last employer used for filing expenses. Every few months it popped up a notification asking me whether or not I "loved it." I always answered "no," because fucking why would I? Then it wanted to know why not. I think that's inappropriate behavior in a professional setting, and I told it so. Regardless, it kept asking the same thing, so I asked if it wanted me to speak to HR.
You will speak when spoken to. You will not speak out of turn. You are there for me to use when I need you, and you will otherwise keep quiet.
You will not attempt to draw my attention nor will you take up space on my screen unless I deem it necessary. You will not be friendly or clever or use cutesy emojis.
YOU ARE A MACHINE. A TOOL. YOU WILL STAY IN MY TOOLBOX UNTIL I NEED YOU. SHUT THE FUCK UP.
Just like when a news website pops up a request to send notifications. Um fuck no? I'm not sitting around waiting for new propaganda to drop such that I want to know immediately when something comes out.
The answer: tech bros dictating that they need more “engagement” e.g. they need to collect more data so they can either sell said data or get acquired. I guarantee you very few mobile developers want to send you a notification of any sort, much less “why haven’t you used the app.”
If you want the actual reason, this is called reengagement, and its purpose is to get users to use the app again, meaning more ad revenue. Subscription apps don’t do this because they want the user to forget about the app so they get paid while providing no service. But ad driven apps only get paid when you see an ad on the app, so they’ll send these reengagement notifications. Social media apps will use something like “This post picked for you”, or “This many people viewed your profile”. Same thing.
Pfft, apps have to earn notifications. Do you want any notifications from a grocery app? Unless it could check the stock of my local grocery store and let me know if an unpurchased item becomes out of stock or if I can share it with a roomate and they add things to it. But even then, how much does that really matter?
By default I disable notifications for all my apps unless it is something I need notifications from. And even there I still disable notification types that I don't care about in the settings.
I like that iOS apps must explicitly ask for my permission to send notifications. Sadly, as my main phone is an Android device, I have to turn them off manually.
This is why we need better resource/battery management services with Magisk or Xposed integration. On my phone the Rom has one integrated already, lets you set apps to be prevented from running in the background completely, preventing tracking, annoying notifications, and battery usage. Though unfortunately these types of tools aren't available on all roms, and they really need root or system access to be effective.
I HATE apps that you installed to get legit notifications, say a doorbell camera, and they use it to push ads to you, or "premium" features. guess I'm not buying your brand anymore, bitch.
I had my Bell Fibe app on my tablet for watching TV but never really used it. Well it started sending me notifications that my Bell bill was due with the amount, so you best believe I deleted it because that's obnoxious.
That's not limited to modern technologies. I have a lot of books laying around that are judging me by looking at me like 'why the f are you still not reading me??'. Projection is my middle name