Walmart is leading the charge to replace traditional paper price tags with electronic shelf labels (ESLs) by 2026. The retailer aims to introduce the technology in 2,300...
I think the only thing new is that walmart previously talked about actually implementing "on demand pricing" and now that they're adding digital price tags they could actually do it.
I think this will be potentially be a good thing (at first) as you won't have people wasting their life away just endlessly walking around the store updating the price of every individual item for 40 hours a week.
Things will get messy when they start price gouging based on current inventory, weather, holidays or emergency situations.
Things will get deeply dystopian if they start scanning customers as they enter and change the price based on their skin color, gender, clothing, or estimated net worth.