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Google Chrome pushes ahead with targeted ads based on your browser history

Google enables advertisers a look into your browsing history...

352 comments
  • Well that's what to expect from a web browser created by an advertising company.

    • That's what people don't understand. Google's actual customers are advertisers, just like with broadcast television. The deal you make with Google is that they'll give you all sorts of "free" services and software, and in return, you'll see ads.

      And there's nothing inherently wrong with that model. You get what you want, Google gets what they want, and advertisers pay for it all in the hopes that you'll like whatever they're selling and buy it.

      You can always stop using free services and pay for them directly instead, cutting the advertisers out. Or use free services from non-profits and open-source software.

      But the problem is that it's also in Google's best interests to make that as difficult as possible. To make avoiding their data-consumption damn near impossible. Collecting, comparing, collating, and indexing data is literally what they're the best in the world at. And they have their methods of getting it everywhere.

      A broadcaster can't stop you from turning off the TV or muting it during ads. If they could, they certainly would. (Thanks, laissez-faire capitalism!) But they're not serving the ads AND providing the TV itself.

      Google is both the broadcaster and the TV manufacturer in this analogy. They're saying, "Here's a free TV. Isn't it nice? And it'll help us give you extremely targeted and personalized ads. Hope you don't mind that we've made it hard to mute, and the TV never actually turns all the way off. And sure, it's got a camera and microphone, but what did you expect? It's free!"

  • A few years ago, I switched from Firefox to Chrome. A few months ago, I switched back to Firefox. Chrome is rolling out changes which are completely unacceptable, such as making adblockers impossible, and using my private browsing history for their own ads.

    • Don't forget that chrome is also censoring saved bookmarks and purging bookmarks to URLs that are on their naughty list - right now that's mostly piracy related things, but the precedence is set.

      • Don't forget that chrome is also censoring saved bookmarks and purging bookmarks to URLs that are on their naughty list - right now that's mostly piracy related things, but the precedence is set.

        Your comment is a prime example of FUD.

        For context, see https://lemmy.one/comment/2495139

        TL;DR: Google is moderating public facing lists of links. Compare it to Lemmy moderators deleting illegal content in their communities.

        You can still hate Google all you want, but please, don't just read the headlines.

  • Firefox is a great browser to switch to, it has a vast variety of customizability in configuration. It is a very flexible browser and it has helped me a lot in the past few years.

    As a further suggestion on top of it, do use a custom user.js to harden your browser even more, set up your DNS Resolver to use Quad9 or any other private DNS Server like Scaleway, NextDNS, etc.

    I also recommend using Oblivious DNS over HTTPS for added security.

    I am on a Freedesktop Linux system hence I refered to the Archlinux Wiki in setting the beforementioned configurations up.

    • The only issue I got with FF is sometimes cloudflare page won't load while any chromium one can load effortlessly. Otherwise FF is very good

  • Uhhh.....

    "Since your history shows frequent use of pornhub, we highly recommend websites like xvideos and redtube"

    Because that's totally what every 15 year old fellow really needs hey Google?

    • It's well done, but there's a big flaw. It doesn't make clear that Google isn't selling your data. In fact, Google's entire business model would be obliterated if it actually sold your data.

      What they're selling is use of their ad network, which they can tout as having these huge profiles on everyone to advertise to. So if you're an advertiser and want to sell bee-keeping equipment, Google can say, "We'll show your ads to people who've expressed interest in keeping bees or related topics."

      If they sold the data itself, no one would need the ad network, and their ads revenue would dry up after the initial data sales.

      So it's in their best interests to keep your data secure. The problem is that it's also in their best interests to give you minimal control over that data, and - as the comic eloquently makes clear - harvest as much of it as they possibly can.

    • That link deserves to be its own post

  • I see a lot of people mentioning that you should just switch to Firefox, but if you're doing that because of privacy, you will not be off that much better by doing just that - unless you fiddle with the settings and get a custom user.js, such as this one, that properly hardens it and a few extenstions, such as Decentraleyes, Cookie Auto Delete or ClearURLs.

    But it can get annoying, so instead I'd recommend giving LibreWolf a try. From my experience it works pretty much out of the box, and for the few settings that may be annoying to you they have a quick guide about how to disable them.

    But even better than that, I'd recommend giving Mullvad Browser a try. It's basically a clear-net version of Tor Browser, and so far I haven't heard anything negative about them. I also really like their idea about pairing a VPN service (that's optional) with a browser, so now you have exactly the same browser fingerprint as any other user using the same VPN (as long as you don't add any extensions), which will make you more resistant even to the more advanced fingerprinting techniques, since there's basically no way how to tell all of the users of the VPN apart. Some more info and reasoning, along with more recommendations, can be found at https://www.privacyguides.org/en/desktop-browsers/#mullvad-browser

    I've recently started using Mullvad, and was using LibreWolf as my daily browser, so now I'm switching between them randomly. I do run into issued from time to time, mostly because of 3rd party requests or auto-deleted cookies when leaving a domain, which can break some kind of cross-site flows. But whenever there's an issue, I just quickly fire up Brave to do that one task. But all things considered it's an amazing experience, so I do recommend giving some of them a try.

352 comments