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Logitech CEO Wants to Sell You a Subscription-Based 'Forever Mouse'

During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

234 comments
  • "This is a premium feature. To unlock the right-click menu, just enjoy this 30 second ad, or click to add to your monthly subscription."

  • I'm curious what monumentally terrible ideas they have for adding machine learning or LLM features to HIDs.

    I'll go out of my way to avoid ever owning any of them, but I'm curious.

  • looks down at right hand resting on a Logitech M570 I've made several repairs on

    I can see their strategy. Keep using microswitches rated for 1,200 clicks and you might need a subscription to these things if you don't know your way around a soldering iron.

  • I think this idea is even stupider than it seems, and that's already pretty fucking bad. I don't think this idiot understands that people who still buy mice are people who didn't "upgrade" to iPads or just use their phone as their only computer. We are power users, and are more likely to smell the bullshit than anyone else.

    • Yeah, I bought two expensive Logitech mice and my impression was they got WAY too much cash from me for it. Their reaction? Nope not remotely enough. Need a guaranteed stream from all customers.

      I think I've bought my last Logitech product. I also have one of their keyboards and one of their webcams. In all cases they are semi okay products and the only reason I bought them is how bad some the other options I found out there are. Not that I looked at their lines and said "oh these seem great." They were always a last resort.

  • Not everything has to be a subscription.

    Unless you’re a greedy CEO. Then everything should be a subscription!

234 comments