What's something that turns you on, but isn't necessarily sexual itself?
I, for example, am very turned on by contrasts. So noticeable height differences, size differences (individual body parts or the whole package), skin tone, shapes, etc.
I kinda wish my wife (who's very pale) were bi because I would love to see her have sex with a dark skinned woman that's a similar height and weight as her, or a short, petite woman (she's also tall for a woman).
Talent and passion. An otherwise-average woman who can, for example, play an instrument or write or dance beautifully sort of immediately becomes a 10/10 for me.