Tenants of the high-rise in New Rochelle, New York, want to abandon the name which has at times affected real estate value
While Donald Trump endures the ignominy of being the first former US president to face criminal trial, there is further humiliation brewing, with a movement to strip the Trump name from a building in his home state.
Residents at Trump Plaza, a 40-story high-rise in the suburban New York city of New Rochelle, are pushing for the building to be renamed and to escape a near-two decade association with the legally-troubled ex-president and real estate mogul.
It would follow the slew of buildings in New York City and elsewhere that have abandoned the Trump name since he entered politics, as Trump has become a divisive, much-loathed figure by liberals even as he is loved by his fans.
Owners of Trump Plaza apartments – there are 194 units – are in the middle of a vote which would further erase Trump’s name – something which would not just have implications for the people who live in the building.
The building opened in 2012 as the Trump International Hotel and Tower Toronto. The Trump family-owned The Trump Organization held the management contract for the hotel and was a minority shareholder in the project. This affiliation with Donald Trump – then a real estate developer and reality-television star, later President of the United States – was controversial, and led to public calls to drop the building's Trump branding.