Because she tells people what they want (despite never actually acting on it), and stops the degenerates (read: anyone who isn’t a cishet christian) from destroying our country™.
Also because her party not-so-covertly likes Mussolini and that’s popular in a country where 61% of the population is over 40.
They know exactly what they're doing. Just give it a month or two and the first murder will be pardoned for some perverted claim of "defending the unborn" to set the precedent