The real answer is nothing, assuming they already had an Instagram account. People are all up in arms, but the majority of 'signups' were just people clicking the activation button as opposed to creating a new account.
That said, I currently will praise anything that takes more users away from Twitter. Lesser of two evils and all that.
I’d argue Meta takes the cake just with Cambridge Analytica in terms of damage. Let alone all the other shit. But yeah, choose between ebola and the black plague…
As LTT said. Threads is the result of the Zuck flicking his tongue out and tasting blood.
But I mean we (society, not me, miss me with that) are still clearly subscribing to a social media site run by the lizard people and calling it an improvement.