Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says
Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says
www.businessinsider.com Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says
Twitter CEO Linda Yaccarino made the remarks in a meeting earlier this month, per the FT. It follows reports that ad sales are down 59%.
- Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
- The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
- Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.
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"Hand-to-hand combat" apparently referred to persuading advertisers in person rather than from behind a desk, a person with knowledge of the matter told the newspaper.
How is a company encouraging face to face sales during dire times considered news. Why are we discussing clickbait?
The part I thought was interesting was the stat on advertising being down 59% I hadnt seen that stat before. less so the hand to hand combat.
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