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Apple jacks prices to juice profits because $19.3B a quarter isn't enough

www.theregister.com Apple jacks subscription pricing to juice revenues

Shareholders rejoice! Apple TV+, News+ raises prices over 40%

Apple jacks subscription pricing to juice revenues
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  • I’ve been an Apple loyalist since 1993. Practically everything I’ve loved about the company has gone to shit in the past few years. It used to be inspirational, seamless, intuitive. Now every new OS update makes something needlessly complex and confusing.
    On top of that, they’re increasing prices for their services. I genuinely love Apple TV+ and still think with the increase that it’s an incredible deal. Still, they can suck a dick if they think I’m falling prey to this annual price increase bullshit. Apple stopped being an industry leader under Cook and became a basic vanilla consumer electronics and digital services company. It’s fucking disappointing.
    What’s worse, they still do most things better than the competition so there’s little to do but hope things don’t break and disable auto updates. I have nearly every product category they put out but as things start to fail, I will not be replacing them. Instead, I’ll simply choose a more simple life without excessive tech.

    • I have thought about doing this in the past. I eat, sleep and breath technology and also work in the field so I feel it would be difficult for me to make this transition.

      • Yeah. Same. It's not an easy process.

        I know for sure that my Apple Watch will be the first to go since they've handicapped the OS and I'll never upgrade from OS 9. My Apple TV is one of my most used devices but it's very likely that I get rid of that along with my TV within the next five years (despite having well over 1,000 movies on my Plex server). iPad might be the next on the list in favor of just a Mac mini and iPhone.

        Although, my ideal end-game (what I DREAM about), is just an Apple Watch and iPad. It doesn't seem like Apple's interested in making that a thing though. And, even if they did, I no longer trust them to make it "just work". Oh, how I'd love to abandon iPhone. The 12 Mini I have is about the right size but the camera bump is still ridiculous. I just might switch to a dumb phone if Apple refuses to offer reasonably sized, slim, camera-bumpless phones.

        I'm approaching middle middle-age soon. I've invested so much of my life (and money) in tech, I think it's time to step back and enjoy the disconnected life I should have had as a young adult. There's no reward. There's no freedom. No simplicity. I do worry if it's even possible though.

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