Twitter's lost 13% of its daily users and its rebrand has failed
Twitter's lost 13% of its daily users and its rebrand has failed
Twitter's lost 13% of its daily users and its rebrand has failed. But those remaining on the app are still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.
The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.
So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.
On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.
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Umm... Only 13%?
I thought it would have been more...
The increase in the number of bots made up for the rest. The "pay a small fee to get an I'm definitely human sticker" scheme was really popular in the misinformation community.
Good point...
Well, the question for me is how many active contributors have left. If those who leave are lurkers, it doesn't really matter. If those who leave are mostly creators, that's a serious problem for the platform.
Actually it makes sense. Look around and check how many people actually take action even if it's inconvenient. Almost no one. For example Amazon and Uber are bad for society in ways that most people understand and are aware of (monopoly, gig economy, killing small businesses, exploiting workers) but what % of society actively avoid them? 5%? Less? So a lot of people will complain that Twitter under Elon is big source of hate speech and misinformation but vast majority will not do anything about it. Probably 5% left for this reason and the rest got annoyed with technical glitches and other changes. Most sheeple will keep visiting.
You had me until the “sheeple” thing.
How do you call people that do whatever everyone is doing without thinking about the consequences?
Idiots.
Amazon is a tough one. Definitely a ton of problems but online shopping in general is very useful for a lot of people. Demanding proper treatment of workers and supporting smaller businesses instead of feeding the monopoly is important and a good start. Giving up Amazon/online shopping would mean having much less access to products for a lot of people. Online shopping displaced catalog shopping, which has been around since Sears catalog days, and is unlikely to go away.
There's plenty of other online shops. I avoid amazon and can get 99% of products from other stores. I would survive without getting the other 1%. People use amazon to save 15 minutes it would take them to find stuff in other places. They know the real cost of those 15 minutes saved but they don't care.
I think you're understating what Amazon adds to the online shopping experience. It's not simply a matter of lazily saving a few minutes. But as long as you're not arguing against online shopping altogether, which your original comment might suggest, I'm inclined to agree that not feeding the monopoly is probably the right thing to do. Of course, similar things could be said for any number of large corporations (Verizon, Comcast, Home Depot to name just a few). Is it people blatantly not caring or something more complex and insidious?
Well, the question for me is how many active contributors have left. If those who leave are lurkers, it doesn't really matter. If those who leave are mostly creators, that's a serious problem for the platform.