They used to have a motto like "Do no evil", which was kinda sus to begin with (they were a search engine in a time when many didn't even consider the evil possibilities of the internet). But if you start out with a motto like that, it's even more sus if you suddenly drop it, which they did.
Usually when a company loudly proclaims that "we have this quality" they're compensating for not in fact having it.
You get the same in people: "I'm so smart", "I'm so beautiful", "I'm so confident" and so on are usually said to others by people who don't actually believe they have such (otherwise self-evident) qualities.