Earlier this month, Twitter — which has since rebranded as X — began sharing ad revenue with verified creators in an attempt to retain top talent on its platform. Today, the company announced its “Ads Revenue Sharing” program is now available for eligible creators globally. The program, according to...
Several creators posted they had received (...) five to six figures.
X is monetizing the ads served in the replies to creators’ posts to determine payouts. This incentivizes creators to post things that encourage a lot of conversation.