The loyalty tax shoppers willingly pay despite push for supermarket competition
The loyalty tax shoppers willingly pay despite push for supermarket competition
The ACCC's supermarket inquiry has shone a spotlight on Coles and Woolworths' high prices. But 76 per cent of shoppers still head to either store for their primary grocery shop.
The ACCC's supermarket inquiry has shone a spotlight on Coles and Woolworths' high prices. But 76 per cent of shoppers still head to either store for their primary grocery shop.
Aldi has again beaten Coles and Woolworths in a government-funded shopping basket comparison.
Consumer advocacy group Choice released the results as part of its quarterly survey, sending mystery shoppers to 104 stores across the country in September.
Here is a breakdown of the costs between Aldi, Coles, Woolies and IGA (without specials) from its most recent report:
- Aldi: $50.63
- Coles: $67.90
- Woolworths: $69.29
- IGA: $77.57
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Loyalty my arse, go run a map of 'loyal' colesworth shoppers and overlay that with competing store availability
If Joe's Emporium of Essentials opened tomorrow with the same range as Colesworth, but cheaper prices, watch that "loyalty" disappear overnight. The duopoly have reached a comfortable equilibrium and know that so long as they remain cheaper than IGA, they're good to extort us.
Did we read the same article?
In areas where three or four of the major supermarkets have a presence, Coles or Woolies (or both) are still dominant.
In other words, there are options but consumers aren't taking them.
As others have pointed out, the issue is stock range.