Hiding the Other Half: ‘Wicked’ Is the Latest Film to Trim ‘Part One’ From the Title
Hiding the Other Half: ‘Wicked’ Is the Latest Film to Trim ‘Part One’ From the Title
While "Wicked" is the first of a two-part adaptation, Universal decided to downplay the Part One nature of the film in its marketing.
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This did have PART 1 early in reveal but then realized people wouldn't see it so they lied about this being a complete movie. Mission Impossible Dead Reckoning did the same thing
People aren't going to see a movie that lies about it being a part 1 either, at least not after the first weekend when the word gets out
I pretty sure it was public knowledge (even talked about in publicity) Dead Reckoning was two parts.
Yeah, they scrubbed it from the title once it was on digital/streaming for awhile.
Here’s what AppleTV looks like:
I think this has more to do with the next one being the Final Reckoning instead of "dead reckoning part 2"
Well, that means they pivoted either way. Still strange, and still likely all about marketing and not wanting anything dissuading people from diving in.
Pretty sure Dead Reckoning was well and truly out of theatres by the time they made the change.
Infinity War did that too. Ragnarok was also announced as a 2-parter at the same time, but I guess they backed off on that.
Ugh thank God they did. I can't imagine two movies like that.