Similar top-down cultural phenomenon dictated by corpos is concept of "personal carbon footprint" - as a means of shifting blame and focus from them to individuals.
This is almost conspiracy level unbelievable when heard for the first time, but true nonetheless.
Honestly this is one of the ones I'm most sick of. Yes, everyone can do their part, but we aren't even close to scraping the surface of the massive amounts of CO2 corpos are dumping comparatively.