The US is a bit of a backwater for automotive lighting technology.
TROY, Mich.—Despite US dominance in so many different areas of technology, we're sadly somewhat of a backwater when it comes to car headlamps. It's been this way for many decades, a result of restrictive federal vehicle regulations that get updated rarely. The latest lights to try to work their way through red tape and onto the road are active-matrix LED lamps, which can shape their beams to avoid blinding oncoming drivers.
From the 1960s, Federal Motor Vehicle Safety Standards allowed for only sealed high- and low-beam headlamps, and as a result, automakers like Mercedes-Benz would sell cars with less capable lighting in North America than it offered to European customers.
A decade ago, this was still the case. In 2014, Audi tried unsuccessfully to bring its new laser high-beam technology to US roads. Developed in the racing crucible that is the 24 Hours of Le Mans, the laser lights illuminate much farther down the road than the high beams of the time, but in this case, the lighting tech had to satisfy both the National Highway Traffic Safety Administration and the Food and Drug Administration, which has regulatory oversight for any laser products.
The good news is that by 2019, laser high beams were finally an available option on US roads, albeit once the power got turned down to reduce their range.
It's great, I drive a low compact and because all the boomers around me drive a small tractor/SUV, whenever dusk starts I can look at all the pretty hard white suns behind me instead of traffic. If a big cargo truck can have good unobtrusive lighting, your fucking boomer mobile should also be able to have it, so it's basically a choice made in the factory: yeah this will fucking blind everyone on the road, but think of how COOL it will look guys!!