DeSantis PAC uses AI-generated Trump voice in ad attacking ex-president
DeSantis PAC uses AI-generated Trump voice in ad attacking ex-president
The spot illustrates the new frontiers in political advertising.
A pro-Ron DeSantis super PAC uses an Artificial Intelligence version of Donald Trump’s voice in a new television ad attacking the former president.
The ad, from Never Back Down, charges Trump with attacking Iowa governor Kim Reynolds as part of a larger pattern of disrespect he has shown to the first caucus state.
But the audio that the spot uses is not actually from Trump. A person familiar with the ad confirmed Trump’s voice was AI generated. Its content appears to be based off of a post that Trump made on his social media site Truth Social last week. The person said it will run statewide in Iowa tomorrow and that the ad buy was at least $1 million — a massive sum though one doable for the well-heeled super PAC. It will also be running via text message and on digital platforms.
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The anti-Biden ad released by the GOP a few weeks ago was much more easier to tell was AI generated. This one is much more subtle that I wouldn’t have known used AI voice generation if it weren’t for the article. Yes it was simply a post on social media, but having it voiced over adds much more to reach its audience imo.
This is concerning.
Edit: anti-Biden ad
Imagining what ‘might be’ far scarier than actual reality it seems. I suppose it’s easier for them to just try and scare the living fuck out of people than to actually have actual policies people might vote for.