A bipartisan data-privacy law could backfire on small businesses − 2 marketing professors explain why.

The APRA is dog shit because it preempts states and would relegate any future privacy legislation to an impossible slog through congress. It’s also a bill that’s already all but dead so this hilariously tone deaf hit piece from marketing professors about how the APRA is bad because it hurts targeting advertisers is dumb both for its underlying suppositions but also because ironically, these brilliant bastions of marketing knowledge don’t seem to realize the appropriate time for this piece was two months ago.