Listen, I can't lie...my iPhone X is the best phone I've owned. Bought in 2017 and still going strong with promised support until 2026/27. I still have fond memories of "paying" my parents back for it (I was child labour 😀)
It still gets security updates, just not iOS17 support. My mum is on the 6s with iOS 15 and that still gets security updates. It's my secondary phone, and in it's lifetime l've had a two Pixels and a Samsung that I had to return for build faults (Pixel) or they stopped doing software updates/security updates.
There are many faults for Apple, but their iOS support can't compare to any first party Android. iPhone owners don't NEED to upgrade every two/three years, they do it because they're dumbasses.
I bought a 14 pro and gave my nephew my X. Besides the island and the camera quality they are largely indistinguishable for almost all of my use-cases. And they are almost 5 years apart.
They need to take their talent and apply it to stuff that could actually use it, rather than rehashing stuff that is already good. An Apple clothes dryer that actually can sense dry clothes and doesn't break easily. An apple garage door that doesn't suck. An Apple Ebike that lasts ages and is repairable (and gets people out of their cars).
I think an Apple bidet could be neat. A toaster, too.
Yeah, it feels like no matter how much I spend on stuff like toasters, air fryers, or blenders, they just aren't built like they were a couple of decades ago. It's a drag to go through appliances that shouldn't be disposable. Even high-end vaccums don't last as long as they should, and when they do need parts, they are difficult to repair. Miele even got bought out, iirc.