All the plant-based options I see in my store are cheaper than actual meat. But then, the biggest brand I see is Morningstar Farms. I don't know how much Impossible Meat is because nobody around here carries it, but I would imagine it's a bit pricey just for the name being so popular.
I am indeed in the US. The only places I can find impossible or beyond meat around here are restaurants that have those meatless options. And since Burger King was found to not actually be using the Impossible patties for the Impossible Whopper at one point, I don't trust that I've even really tried the alternative but had just been given a regular Whopper.
I don’t know how much Impossible Meat is because nobody around here carries it, but I would imagine it’s a bit pricey just for the name being so popular.
Having tried a fairly wide variety of vegan meat replacements, I personally found that Impossible meat was the most impressive. Their beef imitation is quite literally indistinguishable from the real thing. If anything, it's beefier than real ground beef. I can sometimes find it on sale at my local store for about $7 or $8 a pound, but usually it's more around $10 or $11. I always stock up on the beef or sausage when it's on sale, as my non-vegan family has fully embraced it, whereas they have been less receptive of other beef imitations (though they'll enjoy any old imitation chicken, which appears to be easier to replicate).