I can’t reveal too much but MS’s long game is to have everyone sign up for a Live account. They want to do what Apple did with Apple ID and iCloud, making every customer sign up for one. Expect more of this.
And this sort of thing is the prelude to them finally pulling off their "OS as a service" scheme and I guarantee you in a couple of years they will try to float a monthly subscription just to use Windows, tied to your M$ account.
Pretty much. The thing is it’s done sooooo poorly. Like beyond hot trash. They are also bringing it to all their games, PC, mobile, what have you. It’ll get much worse just wait.