Why are many men growing beards again ?

Yesterday I passed a barbershop and saw ads on their wall outside of men with beards and short hair. It is a revival or saving electricity ?

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I have a closely cropped beard. I grew it in the pandemic just to see if I could. It didn't look too bad and my wife didn't object so I kept it. Beats shaving every day.
- Beards are so itchy and annoying I’d rather just shave.

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