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Mid to late 2000s adds were very easy to avoid
Didn't have to pay to see much of anything.
Just every now and then a virus.
Soon we will return to that, except smarter and more adept at not downloading viruses and traps songs labelled as Linkin park
First, it was side banners that you could easily ignore.
Then, late 90s, early 2000s, popups that interrupted your attention. This was such a problem that EVERY browser added a "block all popups" setting, which never blocked the ads, but to this day may block stuff from sites you actually want to use.
Finally, it became javascript. Fucking javascript. "What could go wrong?"
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