You never know how other people value their money. Some people buy a $3500 AR headset. Some people buy a truck that costs more than they make in a year. Some people pay 30USD to make the portals a different color.
I have NEVER bough a cosmetic item in a game, I truly do not understand people who do. But, people love that shit so who am I to say it shouldn’t be available to them?
Modern games cost WAY too much to make and the industry has come up with the worst possible way to solve that problem. If you want to make a single player game with modern graphics that sells for 70$ and has a few 30$ dlcs, it HAS to be a huge hit or your going out of business. There are very few studios left with the guts and confidence to make that sort of wild “all-in” bet.
The worst part is that games production costs are almost all labor cost so making games cheaper means making games with less people. There is no worker friendly future for games but free to play cash grab skinner boxes.
Making art with 100s of millions in budget requires a hell of a patron. There is no market way to get the Sistine Chapel.