Elon thinks all you need to do is change the site CSS and maybe do a press release, and he's famous enough that the rest will just take care of itself.
In business, a poor person doesn't get to try, a middle class person gets one shot after putting everything on the line and a rich person can afford to fail a dozen or more times until they hit a winner. Elon has enough money that he can basically try an infinite number of times and at least some of those are going to work.